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Genesis Bikes | Drover Cycles

“Drop bars don’t always mean tarmac. ‘Normal riding’ shouldn’t be a definition of accepted limits.”

That’s the description Genesis Bikes gave to their original Croix de Fer back in 2009 and it’s a philosophy they’ve followed ever since.

Capable on and off road, it was a gentle step away from a traditional cyclocross bike and towards something that was intended to go further… but no-one ever imagined quite how much further.

One year on Vin Cox set off from The Royal Observatory in Greenwich, London. Some 163 days and 18,000 miles later, he returned a world record breaker.

Ever since, Genesis have been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute. A Genesis really can do it all.

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